Advertising poster IXI, multicolor paper, Poland, 1960s, 40x30 cm
179 PLN
unique
ABOUT PRODUCTID 17273
This original IXI advertising poster from Poland, dating to the 1960s, is presented in a narrow, matte black frame with a modern, delicate profile. The composition draws on hallmark motifs of the Polish Poster School: geometric minimalism, simplified silhouettes of two product packages (a tall bottle and a rectangular box), and iconic white oval 'ixi' logos in vivid red. The color palette is defined by cool, muted tones: pastel off-white, pale and deep blue, sandy beige, with contrasting accents of black, turquoise, and brick red. The surface is matte, marked by a subtle patina and minor, authentic traces of aging—particularly visible around the edges—yet free from any significant damage. The overall state is classified as very good, showing only expected signs of paper aging such as faint yellowing and discreet handling marks.The visual language of this poster echoes the aspirations of Polish modernism in the 1960s: the sparseness of form and carefully balanced color fields embody an era determined to achieve visual order and clarity. The abstract product icons and crisp typography create a narrative in which simplicity aligns with a sense of newness. Every detail whispers of a time when communicative immediacy and brand recognition were paramount, while subtle age marks anchor the piece within the tradition of graphic collecting.Exhibited in its black frame, the poster would serve as a graphic focal point above a low sideboard or desk—particularly against smooth, light walls or raw concrete, where its mid-century vocabulary resonates best. It could be complemented by other 1960s prints or objects: a streamlined wooden credenza, a textile-shaded floor lamp, or monochrome ceramic pieces
DIMENSION
Height40 cm
Width30 cm
Dimension details
Width30 cm
Height40 cm
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