Magazine Cover PROJEKT, beige, black frame, by W. Świerzy, Poland, 1970s.
169 PLN
unique
ABOUT PRODUCTID 12366
This framed cover of 'PROJEKT' magazine from April 1972, designed by Waldemar Świerzy, exemplifies the vibrant achievements of the Polish Poster School in the 1970s. The composition, characterized by pop-art stylistic influences, features typographic playfulness at its core: cartoon-like, voluminous letters on a central dinner plate spell out the word 'IDEA' in bold magenta, surrounded by yellow, green, and orange type mimicking peas, potatoes, and other produce. The artwork includes naturalistic details—a shaded glass of water and a metallic-effect table knife—contrasted against a warm beige, slightly patinated paper background with a subtle gradient. The entire piece is presented in a slim, modern matte black frame (30 × 40 cm), underlining the work's graphic precision. The cover remains in excellent vintage condition, showing only minor signs of natural aging such as soft discoloration and faint creasing typical for papers from the early 1970s, with no visible repairs.This design captures the subversive spirit of its era, where typography becomes both object and message—transforming words into food on a plate, and concept into a playful visual commentary on everyday life. Świerzy’s composition celebrates the freedom of Polish graphic art: letters assembled as if servings at a table, with contours and vibrant color depth echoing the daily dialogues and imaginative escapism of 1970s Poland. The piece
DIMENSION
Height40 cm
Width30 cm
Dimension details
Width30 cm
Height40 cm
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