The framed MIRADONT toothpaste advertisement from 1961 is an original example of Polish applied graphics from the 1960s. Printed on paper, the design features a predominantly black-and-white composition, with a centrally placed circular 'miradont Extra' logo. Radiating around it are illustrations of various toothpaste tubes, such as Nivea and Elmex. At the top, a black-and-white photograph of a woman with era-typical hair and makeup holds a toothbrush, anchoring the scene in its time. The composition is enlivened by irregular blocks of green, red, and purple, creating a dynamic, pop-art-infused character. Typography combines elegant cursive script with clean sans-serif lettering, while a modern black frame with white matting sets off the vintage print. The poster is preserved in very good vintage condition, showing only slight yellowing and minor spots consistent with age, with no visible damage or restoration.This poster tells a story of the optimism and graphic lightness of early 1960s Polish modernism. The radiating lines of the toothpaste tubes evoke the dynamism of advertising and the era’s fascination with modernity. The woman’s portrait recalls the emerging pop-art sensibility and the way everyday rituals—even something as routine as brushing teeth—became a pretext for playful experimentation with form and color. The irregular color accents inject a sense of spontaneity and creative freedom, typical of the poster art of that period.The MIRADONT advertisement lends itself well to interiors inspired by mid-century modern, retro, or eclectic collector styles. It could be paired with other 1960s graphics, minimalist wood or metal furniture, or boldly colored ceramics. Placing it above a low sideboard, console, or within a home gallery wall allows the dynamic color accents to energize the space and introduce visual lightness
DIMENSION
Height40 cm
Width30 cm
Dimension details
Width30 cm
Height40 cm
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