Wall Advertisement UNITRA, multicolor paper, black plexiglass, Poland, 1970s
169 PLN
unique
ABOUT PRODUCTID 29428
The framed 1973 UNITRA advertisement is a quintessential example of 1970s graphic culture: an original print presented in a minimalist black plexiglass frame measuring 30 × 40 cm. The composition is built on contrasts of warm, saturated hues—red, green, blue, and yellow dominate against a cream background, with touches of purple, orange, and brown enriching the palette. The illustration depicts two stylized characters: a woman in a green polka-dot mini dress and platform sandals, and a man in flared brown trousers and a green shirt, holding a large blue box bearing the UNITRA logo. The matte paper surface contrasts subtly with the sleek, gently glossy frame, creating a visually engaging but understated effect. Both the print and the frame are in very good condition, with no visible signs of wear or damage.This graphic echoes the voice of 1970s Poland—a time when industrial advertising drew inspiration from international pop-art and optimistic cartoon styles. Exaggerated figures, vivid colors, and the cheerful gesture of gifting evoke the spirit of contemporary pop culture, where everyday objects were imbued with an exuberant sense of possibility. The UNITRA logo—an emblem of modernity and Poland’s export ambitions—anchors the composition, telling a story of looking outward, where even a simple ad becomes a vehicle for color and optimism.The piece can be paired with other period graphics or displayed solo on a light wall to accentuate its striking design. It works well in interiors inspired by pop-art, eclectic collections, or contemporary collector’s spaces, where bold color and graphic language provide the foundation for a dynamic atmosphere. Combining it with geometric posters or colorful textiles would create a cohesive, energetic composition.
DIMENSION
Height40 cm
Length30 cm
Dimension details
Length30 cm
Height40 cm
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06.05
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